Bagwell Marketing

A full service Advertising, Public Relations and Marketing Company.

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Rent to Own RTO Marketing

Getting the most from every dollar invested in advertising is important to businesses - particularly within the rent-to-own industry. Now, with the consolidation taking place within the RTO field, it is more important than ever to have a good, solid marketing plan.

We have an extensive background in the RTO industry. We developed our first ad for a RTO store in 1974 when the industry was just getting started.

We produce both customized and syndicated programs.

Here are some key benefits We offer as your marketing partner®.
Rent-to-own experience - Previous and current clients include:

Knowledge of the industry - Our agency actively participates in The Association of Progressive Rental Organizations (APRO), and members of our staff contribute financially to the APRO legislative and governmental issues campaigns. In addition, we are aware of specific state legislation pertaining to advertising.

Ability to grow with you - In six and a half years we took one chain from eight stores to over 500.

Knowledge of individual markets - Our media buyers have placed advertising in 36 states and Puerto Rico. In addition, whenever possible we negotiate media buys directly with television stations, radio stations and newspapers in individual markets. This takes time but gives our clients the best value.

Management of an extensive direct mail and print program - For one of our recent clients we handled the design, layout, custom photography, production, printing, planning, and distribution of over 30 million direct mail flyers. There were over 100 plate changes for local store locations and over 800 delivery destinations.

Excellent customer service - Our media buyers and account staff talk directly to store managers, regional managers and corporate staff in order to tailor an advertising program that supports individual stores.

Strong point-of-purchase support - We provide everything from posters and stock cards to banners and balloons and message-on-hold machines with a recorded message that changes every two months. Our in-house fulfillment center ships most items the same day they are ordered from the field.


For more information about the rent-to-own industry visit the Web site of the Association of Progressive Rental Organizations (APRO) at http://www.apro-rto.com/

While Bagwell Marketing works with a variety of clients, we have extensive experience in the following industries:

Multi-location Retail
Rent-to-Own
Banks and Financial Institutions

We provide marketing assistance in

Business-To-Business Marketing
Consumer Marketing

Our staff works hard to get your job done right, on budget, and on time.

Bagwell Marketing - Dallas, Texas
We're more than an advertising agency--
We're your marketing partner.®

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